I really haven’t been able to sit down and right a good, solid personal blog post in awhile. Whereas the end of the summer was a work “drought,” the last several weeks have been a work “deluge” or “monsoon.” And when it rains, it pours. So, a quick recap on where I’ve been and where I’m at:
I created this after visiting Blue Moon Bakery about a month ago and realizing the untapped potential of a Blue Moon Twitter account. I’ve been a huge fan of the bakery ever since its conception in Medfield over a decade ago, and I felt like it would be a fun project to test out my social media marketing skills with. So, I sent a brief email over to Blue Moon regarding my ideas and how I’d like to help them out. They were all for it, and several weeks (and bags of free bagels) later, we had a music video ready to go.
Of course, I need to back up this campaign with some worthwhile Twittering or else it would be all for naught. So I’m still running the @bluemoon_cafe Twitter account and its going really well. Every day, I have a contest where I give away a free bagel. The first guy to win actually got a picture of himself with his bagel at the checkout, posted it to TwitPic and subsequently Tweeted about it. I think I’ll make it a requirement for people with camera-phones to follow suit. We got about 50 additional followers after he did that. Plus, every day we have several people attempting to win a free bagel. So follow for a chance to win free, delicious food. I gotta give it away to someone!
I still want to create other promotions for it, such as a “Free Sandwich Friday” contest where it’s a buy-one-get-one free deal. Bring a friend and they eat free (as long as you buy a sandwich too). I just need to work out the logistics of this and pass it by Dan and Linda, the owners. I’d also like to mentor someone to take the Twitter account off my hands, since it sucks up a lot of time. But it is fun, I’ll tell you that. I’ve also been measuring the effectiveness of my campaign (how many followers, RTs, mentions, etc.). I need a measurable result from this campaign to prove its worth, so the coupons definitely help. But it’s just so difficult to measure its impact based solely on this fact. Any suggestions?
2. I’ve also been doing social media work for F. Rock Men’s Apparel. I do about two blog posts a week, along with the occasional Twitter update. F. Rock sells sustainable messenger bags which are pretty hip. I hope to get one soon since my MacBook doesn’t fit well in my backpack.
Check out the F. Rock Blog here: http://frockbags.wordpress.com/
and the Twitter account: http://twitter.com/FRock_men
Follow both! And even become a fan on Facebook— I really think these bags are going to take off.
You could have announce a special or sale only to Twitter and then see what the end result is in sales that day. Or maybe they could have a Mystery Bagel or something and the only way to get it is asking for it by name which would be announce on twitter.